f:["$","main",null,{"className":"min-h-screen bg-black text-white","children":[["$","script",null,{"type":"application/ld+json","dangerouslySetInnerHTML":{"__html":"{\"@context\":\"https://schema.org\",\"@type\":\"Article\",\"headline\":\"McDonald's McCrispy Korean BBQ: K-Drama Marketing Explained\",\"description\":\"McDonald's Spain just launched a K-Drama mini-spot for a new McCrispy. Here's what they did and why it works.\",\"datePublished\":\"2026-05-03T14:24:04.297Z\",\"author\":{\"@type\":\"Person\",\"name\":\"ignasi\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"VidLink\",\"url\":\"https://vidlink.it\"},\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https://vidlink.it/read/mcdonald-s-mccrispy-korean-bbq-k-drama-marketing-explained-b05b53\"},\"video\":{\"@type\":\"VideoObject\",\"name\":\"McDonalds hace K Drama\",\"contentUrl\":\"https://vidlinkvideos.s3.eu-west-1.amazonaws.com/videos/1772282677118-video.mp4\",\"duration\":\"PT20.062041S\",\"uploadDate\":\"2026-02-28T12:44:39.592Z\",\"embedUrl\":\"https://vidlink.it/videos/mcdonalds-hace-k-drama-b05b53\"}}"}}],["$","article",null,{"className":"mx-auto max-w-[760px] px-5 pt-32 pb-24","children":[["$","header",null,{"className":"mb-10","children":[["$","h1",null,{"className":"text-3xl md:text-5xl font-bold leading-tight tracking-tight mb-4","children":"McDonald's McCrispy Korean BBQ: K-Drama Marketing Explained"}],["$","p",null,{"className":"text-lg md:text-xl text-white/70 leading-relaxed","children":"McDonald's Spain just launched a K-Drama mini-spot for a new McCrispy. Here's what they did and why it works."}],["$","div",null,{"className":"mt-6 flex items-center gap-3 text-sm text-white/50","children":[["$","img",null,{"src":"https://lh3.googleusercontent.com/a/ACg8ocL2ON-HYAb2xYx-sUFO8s1u_Eh5819y2As9KMvNg1tRVxpWzaW77A=s96-c","alt":"ignasi","className":"w-8 h-8 rounded-full object-cover"}],["$","span",null,{"children":"ignasi"}],["$","span",null,{"children":"·"}],["$","time",null,{"dateTime":"2026-05-03T14:24:04.297Z","children":"May 3, 2026"}]]}]]}],["$","div",null,{"className":"mb-12 rounded-xl overflow-hidden bg-black aspect-video","children":["$","video",null,{"src":"https://vidlinkvideos.s3.eu-west-1.amazonaws.com/videos/1772282677118-video.mp4","controls":true,"playsInline":true,"preload":"metadata","className":"w-full h-full"}]}],["$","div",null,{"className":"prose prose-invert prose-lg max-w-none article-body","children":[["$","section","0",{"className":"mb-10","children":[["$","h2",null,{"className":"text-2xl md:text-3xl font-bold mt-10 mb-4","children":"The ad is 20 seconds long"}],["$","div",null,{"className":"text-white/85 leading-[1.75] [&_p]:mb-4 [&_a]:text-blue-400 [&_a]:underline [&_a]:underline-offset-4 hover:[&_a]:text-blue-300 [&_em]:italic [&_em]:text-white [&_strong]:font-semibold [&_strong]:text-white","dangerouslySetInnerHTML":{"__html":"

That's it. Twenty seconds.

Two people. A McCrispy. A crunch that brings them together. Another crunch that pulls them apart. A single line of dialogue: "And you haven't said anything?"

Then the product name. Then the tagline. Done.

It's not a commercial pretending to be a K-Drama. It is a K-Drama — compressed into a format that fits between TikToks. McDonald's Spain understood something a lot of brands are still figuring out: you don't need to explain the genre to use it. You just need to execute it cleanly.

The structure is borrowed directly from Korean drama storytelling — two people, unspoken tension, a moment that changes everything. Fans of the genre recognize it immediately. People who've never watched a single episode still feel the emotional beat.

That's the trick. The format does the work.

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