f:["$","main",null,{"className":"min-h-screen bg-black text-white","children":[["$","script",null,{"type":"application/ld+json","dangerouslySetInnerHTML":{"__html":"{\"@context\":\"https://schema.org\",\"@type\":\"Article\",\"headline\":\"Manscaped's Super Bowl Ad Strategy Explained\",\"description\":\"How a grooming brand turned absurd humor and anthropomorphic hair monsters into a Super Bowl moment.\",\"datePublished\":\"2026-05-03T14:21:50.938Z\",\"author\":{\"@type\":\"Person\",\"name\":\"ignasi\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"VidLink\",\"url\":\"https://vidlink.it\"},\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https://vidlink.it/read/manscaped-s-super-bowl-ad-strategy-explained-79cd11\"},\"video\":{\"@type\":\"VideoObject\",\"name\":\"Manscaped\",\"contentUrl\":\"https://www.youtube.com/watch?v=jI9V70EAXiI\",\"duration\":\"PT31S\",\"uploadDate\":\"2026-02-15T18:25:52.530Z\",\"embedUrl\":\"https://vidlink.it/videos/manscaped-79cd11\"}}"}}],["$","article",null,{"className":"mx-auto max-w-[760px] px-5 pt-32 pb-24","children":[["$","header",null,{"className":"mb-10","children":[["$","h1",null,{"className":"text-3xl md:text-5xl font-bold leading-tight tracking-tight mb-4","children":"Manscaped's Super Bowl Ad Strategy Explained"}],["$","p",null,{"className":"text-lg md:text-xl text-white/70 leading-relaxed","children":"How a grooming brand turned absurd humor and anthropomorphic hair monsters into a Super Bowl moment."}],["$","div",null,{"className":"mt-6 flex items-center gap-3 text-sm text-white/50","children":[["$","img",null,{"src":"https://lh3.googleusercontent.com/a/ACg8ocL2ON-HYAb2xYx-sUFO8s1u_Eh5819y2As9KMvNg1tRVxpWzaW77A=s96-c","alt":"ignasi","className":"w-8 h-8 rounded-full object-cover"}],["$","span",null,{"children":"ignasi"}],["$","span",null,{"children":"·"}],["$","time",null,{"dateTime":"2026-05-03T14:21:50.938Z","children":"May 3, 2026"}]]}]]}],["$","div",null,{"className":"mb-12 rounded-xl overflow-hidden bg-black aspect-video","children":["$","video",null,{"src":"https://www.youtube.com/watch?v=jI9V70EAXiI","controls":true,"playsInline":true,"preload":"metadata","className":"w-full h-full"}]}],["$","div",null,{"className":"prose prose-invert prose-lg max-w-none article-body","children":[["$","section","0",{"className":"mb-10","children":[["$","h2",null,{"className":"text-2xl md:text-3xl font-bold mt-10 mb-4","children":"A Grooming Brand Buys a Super Bowl Spot"}],["$","div",null,{"className":"text-white/85 leading-[1.75] [&_p]:mb-4 [&_a]:text-blue-400 [&_a]:underline [&_a]:underline-offset-4 hover:[&_a]:text-blue-300 [&_em]:italic [&_em]:text-white [&_strong]:font-semibold [&_strong]:text-white","dangerouslySetInnerHTML":{"__html":"

Manscaped made its Super Bowl debut with a campaign built around anthropomorphic hair monsters. That's the premise. Hairy little creatures, personifying the problem the product solves.

It's a strange choice on paper. The Super Bowl costs tens of millions of dollars for thirty seconds. Most brands play it safe — celebrity cameo, nostalgia, emotional arc. Manscaped went the other way. Absurdist. Gross-funny. Hard to ignore.

And that's the point. When you're a younger brand in a crowded body grooming category, safe doesn't cut through. You need people talking the next morning. Hair monsters will do that.

\n"}}]]}],["$","section","1",{"className":"mb-10","children":[["$","h2",null,{"className":"text-2xl md:text-3xl font-bold mt-10 mb-4","children":"The CMO Behind the Campaign"}],"$L1b"]}],"$L1c","$L1d","$L1e"]}],"$L1f","$L20"]}]]}]