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Apple held their September 2025 event at Apple Park and the lineup was bigger than most people expected. Seven products in one shot. Tim Cook walked out and ran through the whole thing in under three minutes of trailer — which tells you something about how confident they are in the hardware.

The list: iPhone 17 Pro and Pro Max, iPhone Air, iPhone 17, AirPods Pro 3, Apple Watch SE 3, Apple Watch Ultra 3, and Apple Watch Series 11. That's three iPhone lines running simultaneously and three Apple Watch tiers at once.

The event ran as a pre-recorded keynote, the format Apple has used since 2020. Slick, fast, no fumbles. You can watch the full thing at the Apple Events page.

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